Marketing & Management, Department of
Synovus Center for Commerce & Technology 342
Education and Certifications
- Ph.D. in Management, Auburn University
BiographyRobin Snipes has a Ph.D. in Human Resource Management from Auburn University. Her undergraduate degree was in Marketing, and she has work experience as a Marketing Manager at Printpack, Inc. (Atlanta, Georgia) and Tom’s Foods (Columbus, Georgia). Prior to coming to Columbus State University, she taught marketing and management courses at Auburn. She has consulting experience working with firms such as Cambria Consulting, Inc. (Boston, Mass.), Microsoft, the Columbus Water Works, and the St. Francis Hospital. She has also assisted several non-profit organizations in the development of management strategies over the years, including Second Harvest Food Bank, New Horizons, the American Red Cross, the American Cancer Society, Columbus Hospice, and the Concharty Council of Girl Scouts. Her research work in the areas of organizational behavior and customer satisfaction has been published in several peer-reviewed academic journals, including the Journal of Advertising Research, the Journal of Business Research, the Journal of Business Ethics, the Journal of Hospital Marketing and Public Relations, the Journal of Services Marketing, Journal of Business and Management, the Quality Management Journal, the Innovative Marketing Journal, Management Research News, and the Academy of Educational Leadership Journal.
- Organizational Behavior, Strategic Management, Customer Satisfaction