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Bachelor of Business Administration - Columbus State University

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Academics

Bachelor of Business Administration

Program Description

Students completing the marketing major will learn how to effectively conceive, promote, price, and distribute goods and services. This requires the ability to discover consumer needs, to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. Marketing is an integral and essential part of any successful business.

Career Opportunities

Marketing Manager, Salesperson, Promotions Manager, Public Relations Manager, Merchandising Manager, Account Manager/Executive, Internet Marketing Director, Strategic Marketing Manager, Communication Officer, Consultant, Advertising Manager, Marketing Researcher

Admission Requirements

There are no program specific admission requirements.

Learning Outcomes

Students receiving a BBA degree from the Turner College of Business will:

  • demonstrate proficiency in problem-solving and decision-making in a business context.
  • demonstrate knowledge of key business disciplines and concepts.
  • recognize and analyze ethical issues in a business context.
  • demonstrate knowledge of global business concepts and cultural diversity in a business context.
  • communicate effectively in a business context.
  • demonstrate proficiency in using information technology in a business context.

 

Students who complete the Marketing program will be able to:

  • apply marketing concepts and basic marketing theories to business situations.
  • demonstrate the impact of marketing and business performance.
  • apply digital technology and statistical methods to marketing issues.
  • solve marketing problems through the use of critical thinking and analytical skills.

Additional Program Requirements

All students must earn C or better in Area F, C average in Area G, C or better in Area H, and a C average in Area I business electives.

Program of Study

Area A Essential Skills Required Hours: 9
ENGL 1101 (with a grade of "C" or better)
ENGL 1102 (with a grade of "C" or better)
Select one of the following courses:

MATH 1001
MATH 1101
MATH 1111
MATH 1113
MATH 1125
MATH 1131
*MATH 1111 is recommended in Area A. Business majors must complete MATH 1111 with a C or better grade for admission to BUSA 3115 and Area G courses.


Area B Institutional Options Required Hours: 4-5

COMM 1110
Select two of the following courses:

ITDS 1125
ITDS 1779
ITDS 2726
ITDS 2727
ITDS 2735
ITDS 2746
ITDS 2748
ITDS 2749
ITDS 2755
OR
Select one of the following courses:
EURO 2105
LEAD 1705
LIBR 1105
POLS 2401
HIST 1111
HIST 1112
Foreign Language 1001, 1002, 2001, or 2002
Any Area C-E course with a study abroad component.

Note: the extra hour may be used as an elective.

Area C Humanities/Fine Arts/Ethics Required Hours: 6
Select one of the following humanities courses:

ENGL 2111
ENGL 2112
ITDS 1145*
ITDS 1155
ITDS 2125
PHIL 2010
Select one of the following fine arts courses:
ARTH 1100
ITDS 1145*
MUSC 1100
THEA 1100
*ITDS 1145, though listed under both humanities and fine arts, may be taken only once.


Area D Science/Math/Technology Required Hours: 10-11
Select two science courses from the list below, one of which must include a lab.

ANTH 1145 (no lab)
ASTR 1105/1305 (lab optional)
ASTR 1106/1305
BIOL 1215K (lab included)
BIOL 1125 (no lab)
BIOL 1225K (lab included)
CHEM 1151/1151L
CHEM 1152/1152L
CHEM 1211/1211L
CHEM 1212/1212L
ENVS 1105/1105L (lab optional)
ENVS 1205K
GEOL 1110 (no lab)
GEOL 1112/1112L
GEOL 1121 (lab included)
GEOL 1122/1322
GEOL 2225 (lab included)
PHYS 1111/1311
PHYS 1112/1312
PHYS 1125/1325 (lab optional)
PHYS 2211/2311
PHYS 2212/2312

Select one of the following courses or a science course from above:

CPSC 1105
CPSC 1301/1301L
GEOG 2215
MATH 1113
MATH 1125
MATH 1131
MATH 1132
MATH 1165
MATH 2125
PHIL 2500
STAT 1127
*MATH 1125 is recommended for students considering graduate studies.


Area E Social Sciences Required Hours: 12

Select one course from the following two courses:
HIST 2111
HIST 2112
Take the following course:
POLS 1101
Select one behavioral science course from the following courses:

ECON 2105
ECON 2106
PHIL 2030
PSYC 1101
SOCI 1101
Select one world cultures course from the following courses:
ANTH 1105
ANTH 1107
ANTH 2105
ANTH 2136
ENGL 2136
GEOG 1101
HIST 1111
HIST 1112
ITDS 1156

Wellness Requirement Required Hours: 3
PHED 1205
Select any one PEDS course.

Area F Courses Related to Major Required Hours: 18
A grade of "C" or better is required for each course in Area F. Students will not be allowed to take Area G courses until this requirement is met.

ACCT 2101 Principles of Accounting 1
ACCT 2102 Principles of Accounting 2
BUSA 2115 Introduction to Business
ECON 2105 Principles of Macroeconomics
ECON 2106 Principles of Microeconomics
MISM 2115 Introduction to Information Systems in Business


Area G BBA Core Required Hours: 27 
A minimum 2.0 grade point average is required for Area G.
(C or better required in your major’s prerequisite course and BUSA 4185)

BUSA 3115 Quantitative Analysis for Business 1
BUSA 3116 Quantitative Analysis for Business 2
BUSA 3135 International Business
BUSA 4000 Business Professional Exit Requirement
(taken in last semester)
BUSA 4185 Strategic Management (taken in last semester)
FINC 3105 Managerial Finance
MGMT 3115 Principles of Management
MISM 3115 Principles of Information Technology Management
MKTG 3115 Principles of Marketing

Select the following course:
BUSA 3126 Business Law

Area H Major Course Requirements Required Hours: 21
A minimum grade "C" is required in each of the following courses:

MKTG 3135 Consumer Behavior
MKTG 3136 Advertising and Promotional Strategy
MKTG 3137 Personal Selling
MKTG 4135 Marketing Research
MKTG 4185 Marketing Management
MKTG 3***/4*** Elective (advisor approved)
MKTG 3***/4*** Elective (advisor approved)


Area I General Electives Required Hours: 12

A minimum 2.0 grade point average is required for Area I business electives.
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
ACCT/BUSA/MISM/ECON/FINC/MGMT/MKTG 3***/4*** Elective
Non-Business Elective 1***/2***/3***/4***

Total Hours Required: 123

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